They confirmed this by searching on Google Trends for 'Gangnam Style' and discovered that the results matched those on Twitter." Lee pointed out the relative proximity of the Philippines to South Korea, "and the fact that they have stronger links to the rest of the world through its diaspora, and that apparently they have stronger English language links. Ubergizmo's Tyler Lee noted that in their geolocating search for mentions, it was revealed "that the video had initially spread from South Korea to the Philippines before moving on to the rest of the world." The authors stated that "The synchrony between first appearances in Twitter and Google suggest that a universal pattern of social information flow (information highways) exist between geo-political regions, which is inherently non-technological, determined by the strength of social ties between different countries, cultures and languages." the nodes) and aggregated the individual links connecting them. They used regions of countries and states of the world as the cells (i.e. They traced videos on the Twitter social platform. The authors filtered geo-tagged messages containing the words 'Gangnam' and 'style'. The researchers sought to approximately reconstruct its spreading process. From the k-pop fan subculture it moved on to a wide range of users of online media worldwide. We are daily bombarded with headlines reporting videos gone "viral," and the authors suggest a similarity of videos reaching global penetration to "real diseases starting from a well-localized source."Īs for the k-pop wonder, "In 2012, the record breaking 'Gangnam Style' marked the appearance of a new type of online meme, reaching unprecedented level of fame despite its originally small local audience," the authors wrote. Their affiliations include the Senseable City Lab, Massachusetts Institute of Technology, Ericsson Research in Budapest and Eötvös Loránd University, also in Budapest. The six authors submitted their paper earlier this month and it is on arXiv. The title of the paper is "Video Pandemics: Worldwide Viral Spreading of Psy's Gangnam Style Video." But it does provide ample reason for further investigation."
![p s y gangnam style video p s y gangnam style video](https://www.billboard.com/wp-content/uploads/stylus/2595279-psy-gangnam-style-video-617-409.jpg)
Just why these seemingly different things-matter and information-share these similar behaviors is not clearly understood. MIT Technology Review wrote about an "extraordinarily deep link between the physical world and the world of pure information. So the 'Gangnam Style' video pandemic spread in exactly the same way as bubonic plague!" Now MIT Technology Review is sharing news of researchers making a connection point: The article is reporting about interesting work that shows "how the spread of modern memes occurs in just the same way as ancient diseases. Was it the catchy tune? The funny scenes? In 2017, people are still looking for hard answers as to how this took off. The Economist in 2014 called it a "loony music video. Was it the dance moves? After all, Ubergizmo called it wacky horse dancing. Guinness World Records News in December 2012: New landmark for online video crossed as PSY's "Gangnam Style" becomes the first video to be viewed more than 1 billion times on YouTube, the world's largest video sharing site.